IQOS - This changes everything.


IQOS is an electronic device that heats tobacco instead of burning it.

An innovative and better option for adult smokers, the key to which is temperature control.


IQOS has been developed by Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – 6 of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science, and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.


State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of this industry. And with IQOS, we’ve achieved just that. Through IQOS HeatControl(TM)  Technology, we are able to heat tobacco up to 350°C, without burning it. The result? No flame, no smoke, no ash.


The advantages of IQOS speak volumes: no fire, no ash, less smell.